Provide sales leadership, support and facilitation to executive teams and sales personnel of high-tech companies in such a way that our impact can clearly be seen through:
- Increased revenues
- Improved pipeline security
- Referencable customers
While providing this value we wish to be seen as:
- Ethical
- Expert
- Energetic
- Easy to work with!
However, our focus is singular - competitive sales strategy and its successful execution.
Principal Consultant
Geraldine Fusciardi founded StrategyStructureSales based upon a firm belief that linking competitive sales strategy, structure and execution together successfully builds revenues in an organisation.
With a successful background in B2B technology sales gained over 20 years working in the UK, USA and Ireland in a number of successful technology companies both pre- and post-IPO, Geraldine understands the difficulties involved in generating and closing high-value deals. She has experience in direct sales, channel management, sales management, international team management, new product marketing and sales strategy development. This experience has been gained selling enterprise application solutions to Fortune 500 and FT 100 companies, internet optimisation applications to SMEs and financial internet applications to international retailers and banks.
Geraldine holds a BSc Joint Honours in Business Administration, Computers and Statistics from Queen's University Belfast, an MBA from Warwick University and is a Fellow of Sales Institute of Ireland.
"... I have worked with Geraldine on a number of multi-million pound business opportunities and appreciate her deep understanding of sales strategy and complex sales in particular. Her ability to structure and execute even the most complex scenarios I have found invaluable and would have no hesitation in working with her again in the future."
Sue Jackson, Senior Manager, Glue Ltd."Geraldine recently completed an internet sales project for me involving 20 different companies. The project was a great success and earned the highest feedback from all companies. She demonstrated a superb understanding of internet sales and structure, and was excellent in training and coaching all participants. I intend to work again with her in this area."
Bill O'Dea,NOW